The Mobile Advertising Industry

The mobile advertising industry is today’s answer for businesses seeking to make a lasting impression, at affordable rates.

It’s primarily due to the active lifestyle of today’s population that advertisers are forced to focus more on specific markets.  According to a study of the critical role that outdoor advertising vehicles play in today’s media mix, Arbitron Corporation reported that Americans are more mobile than ever.  “Whether targeted to pedestrians or vehicle passengers, outdoor media have the power to reach mobile consumers.  Particularly, outdoor media can play a critical role in a media play by reaching consumers who receive less exposure from traditional channels such as print and/or broadcast.”

While radio advertising, print and static billboard prices are out of reach for most small and medium sized businesses, mobile advertising rates are more affordable and proven most effective.  

Mobile Advertising has Statistical Advantages on its side.

• Mobile Billboards resulted in an increase in sales of 107% versus a 54% increase for static billboards.
• Mobile Billboards boost name recognition 15 times greater than any other form of advertising.
• Approximately 80% of all consumers are out of their home during the majority of the day from 9am to 3pm.
• 96% of respondents said mobile outdoor advertisements are more effective than traditional advertisements.